Eclipse Gum | "Dentist", "Home", "Movie", "TV"
Lápiz/Chicago
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• Dentist - The good doc wants to work on a patient's "canal," but she only hears "tamal," as in what he had for lunch. Gum might have warded off that mix-up.
• Home - She asks how his "trabajo" went, but he only hears how much she liked her "ajo" (garlic) soup. Getting close and personal may require a breath lift.
• Movie - She warns the movie will give her "pesadillas" (nightmares), but he hilariously hears she's put too much salsa in her "quesadillas".
• TV - A mover tells his friend that the piece of furniture they're moving is "pesado" (heavy), but his pal only hears "pescado" (fish).
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Brand:
Eclipse Gum
Spot Title/Length:
"Dentist", "Home", "Movie", "TV":15 each
Agency/Location:
Lápiz/Chicago
Chief Creative Officer:
Laurence Klinger
VP/Creative Director/Art Director:
Eduardo Bono
Associate Creative Director/Copywriter:
Eduardo Tua
Agency Producer:
Sergio Lopez
Production Company:
Carbo Films/Los Angeles
Director:
Augusto Gimenez Zapiola
Director of Photography:
Beto Casillas
Editor:
Cesar Contreras/Metro, Mexico
Music:
Prado Sur/Mexico
Principal Talent:
n/a
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