Tecate | "Lowrider" and "Mexican Roulette"
Lápiz/Chicago
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• Lowrider - A Latino has a six-pack of Tecate in his shopping cart. A Latina has salt and lime in hers, requisite items for an authentic Tecate drinking experience. They meet cute. The rest, as they say, is history.
• Mexican Roulette - In this Russian roulette take, men duke it out with shaken Tecates, with a woman willingly putting herself between the last spewing can and her beau.
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Brand:
Tecate
Spot Title/Length:
"Lowrider" and "Mexican Roulette":30 each
Agency/Location:
Lápiz/Chicago
Chief Creative Officer/Copywriter:
Laurence Klinger
Associate Creative Directors/Copywriters:
Javier Osorio, Gaston Gorali
Sr. Art Director:
Armando Zubieta
Agency Producer:
Ken Gilberg
Production Company:
Cuatro y Medio/Mexico City
Director:
Lu?s Estrada
Editor:
n/a
Music:
Nacho Retally/Equis Cosa, Mexico
Principal Talent:
n/a
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